Houzz DIY
Introduction
Houzz is looking to expand into a broad-based market focused on DIY homeowners. Their new product feature will provide first-time or new homeowners with specialized knowledge on how to navigate home improvement without the financial burden of hiring a general contractor.
Project Overview
TARGET CUSTOMER New homeowners, young couples, first-time homebuyers
PROBLEM How to DIY your new home on a limited budget and small trade skills with professional help
HYPOTHESIS Providing an online platform that allows people to find specialized knowledge with the support of General Contractors who provide advice, tools and knowledge to the homeowner.
CURRENTLY The company is more geared towards the GC and not the homeowner. Houzz is not catering to the underserved market of the DIY homeowner.
MEASURING SUCCESS Adoption rates, positive customer feedback. Improves customer retention
BUSINESS OPPORTUNITIES Opening up the business to a new broad-based market and by providing valuable resources it will increase brand loyalty.
MARKET / INDUSTRY CONSIDERATIONS Due to recent cultural shifts, families may not be comfortable with others entering home. Financially, inflation is not rising as fast as the housing industry, therefore, making it difficult to remodel a new home.
User Insights
We were so excited on purchasing our first house but we didn’t realize it would cost so much to hire a contractor. So we had to learn how to do it ourselves.
Nowhere to save helpful videos
Sense of pride after finishing project
Lacked professional input but wanted it
Did not know what to listen to for advice
Too many videos
Information not localized
Customer wanted to speak to professional
Would have liked to share finished product with others
Customer saved money
Houzz DIY
Extended Case Study coming soon.